Marketing Research in Theory and Practice Essay

merchandise Research in Theory and Practice - Essay ExampleMarketing Research in Theory and PracticeBefore embarking upon discussing the research report on the given topic, it would be appropriate to define some concepts and terms used in the present study.Marketing research, check to the American Marketing Association, is the function that links the consumer, customer and the public to the marketer through information-information is used to let out and define marketing opportunities and problems generate, evaluate and refine marketing actions monitor market performance and improve apprehensiveness of marketing as a process. In other words, marketing research refers to the systematic procedure for the sight and analysis of selective information regarding some specific market product. It enables the manufacturers, industries and companies to have a comprehensive and analytical legal opinion in respect of the views, preferences, requirements as well as prospects and perils of the consumers, retailers and stakeholders involved in sales and purchase of their product. The data gathered and interpreted during marketing research significantly supports the organizations draw out future plans according to the ever-changing trends and scenario of the market. It is considerably helpful in enhancing the organizations volume of production and sales. Marketing research Zaidi & Javed opine, concentrates on data order related to market product while interacting with the consumers, gathering information from them and interpreting results about various aspects of a market product.