Marketing Proposals for Jones Lang LaSalle Essay

Marketing Proposals for Jones Lang LaSalle - Essay Example In a global environment that is constantly changing, Jones Lang LaSalle hopes to deliver and create value services for its shareholders, clients and its employees (Jones LangLaSalle). There are indications of economic opportunities coming from the growing interest in corporate rentals, investments and government housing priorities in Hong Kong that is a sign of rebound of its economy. In this context, it is proposed to take this opportunity to maintain its leadership in the real estate business and strategic proposals are presented to implement this decision. In my earlier study about this company, I have found out that the corporate rentals in Hong Kong show promising opportunity and it is an area where Jones LaSalle should act speedily. Competition is putting JLL in a difficult situation as it is getting a big share of the market. Competitively, JLL is financially strong, it has expertise and capable of handling a project of this magnitude. However, there are certain areas that bother its operation such as responding to the environmental laws and regulations of the government. The immediate plan is to respond to the interests of multinationals to establish offices in Hong Kong. Second is to support the government’s housing project for the locals. ... In my earlier study about this company, I have found out that the corporate rentals in Hong Kong show promising opportunity and it is an area where Jones LaSalle should act speedily. Competition is putting JLL in a difficult situation as it is getting a big share of the market. Competitively, JLL is financially strong, it has expertise and capable of handling a project of this magnitude. However, there are certain areas that bother its operation such as responding to the environmental laws and regulations of the government. The immediate plan is to respond to the interests of multinationals to establish offices in Hong Kong. Second is to support the government’s housing project for the locals. JLL is managing properties that could easily be used as corporate offices and be offered to multinationals. On the housing project, partnership with government is an ideal set up to get the project off from the drawing board. Marketing Proposals for JLL 1. Introduction A marketing plan i s proposed in order to take action on the opportunity to increase sales and revenue of Jones LangLaSalle. My previous study confirmed the interests of foreign companies in doing business in Hong Kong and in renting office spaces. Another business opportunity comes from Hong Kong government policy in providing affordable houses to its citizens. Taking this into account, a proposal is presented to address the opportunities present. As an evidence of foreign confidence to Hong Kong, the Hong Kong Financial Secretary, in a speech delivered at a seminar on office development, reported that the city of Victoria in Hong Kong has 6,500 foreign companies that give employment to 350,000 people