Ad Proposal for Apple 2014 Essay Example | Topics and Well Written Essays - 1500 words

Ad Proposal for Apple 2014 - Essay Example EXECUTIVE SUMMARY The principle intention of the paper is to analyze the present marketing strategy of Apple Inc (Apple) and depict the strengths and weaknesses of the same, which would further be considered for strategizing future campaigns. Contextually, keeping in consideration the strengths and loopholes of advertising in Apple, a proposition has been made to the company, aiming at its launch of an ad campaign in the succeeding year, i.e. 2014. This proposal has been based on the analysis of the past records of the advertising strategies adapted by Apple, which were further assessed from a critical point of view in order to identify its strengths and weaknesses, with respect to the ad campaigns. Observably, the main strength of advertising approach of the company is its simplicity and its ability to ensure emotional connectedness with the targeted customers. However, the company is seen to be somewhat reluctant towards targeting the non-competitive market with the help of its adv ertising, which has remained to be a debatable topic in the recent years. Contextually, a proposal has been made planning the future advertising campaigns of Apple, which has focused on enhancing the appeal of the advertising on the competitive and the non-competitive markets along with insuring maximum innovation of the same keeping the company’s strengths and weaknesses into account. ... It is worth mentioning in this context that Apple has also been focused on applying competitive brand imaging strategies, taking the approach of year-on-year ad campaigns. COMPANY OVERVIEW Being a renowned global Information Communication Technology (ICT) company, Apple is principally engaged with the designing, manufacturing and marketing of innovative ICT products of high quality. The company is famous worldwide as an innovative brand and a pioneer in advancing the quality features of ICT devices to deliver utmost conveniences to the customers. The success of the company worldwide can also be regarded as a byproduct of its effective marketing and product strategy. Notably, the current marketing strategy of the company is based on the notion of simplicity and on the intention of developing a direct connection with the customers. Contrastingly, there are certain loopholes in the marketing section including lack of innovation and targeting non competitive markets that the company stra tegically desires to overcome in its future campaigns (Hoovers, â€Å"Apple Inc. Company Information†). CURRENT MARKETING STRATEGY OF APPLE INC (ADVERTISING) As discussed above, Apple is one of the biggest consumer electronics companies of the world. The success ratio of the company is currently observable at an uprising path, owing to its effective policies and approaches to satisfy the customers. Among the major approaches of the company, it marketing tactics has a pivotal role in its success worldwide. For instance, the company believes that simple marketing campaigns are much better and effective in delivering favorable results. The marketing approach of the company, which works according to the changing market trend, can be stated as its major strength. In all its ad campaigns till